Client management
Onboard clients, track progress, and keep every profile organized in one dashboard.
The all-in-one platform for fitness coaches
Run your coaching business from one premium platform
Programs, booking, messaging, nutrition, and payments — everything you need to deliver a world-class client experience and grow your brand.
Pro from $39.99/mo · Scale from $79.99/mo · Studio from $129.99/mo · Cancel anytime
Join with coach codeSelf-guided from $12.99/moFind a coach
Coaches on PrimeCoach · booking, programs & payments in one hub
Today's sessions
0
3 starting in the next hour
Active clients
0
+8 this month
Monthly revenue
$0.0k
Up 22% vs last month
Coach stories
Coaches who run their business on PrimeCoach
Real workflows from independent coaches and studio owners — booking, programs, messaging, and payments in one place.
“PrimeCoach replaced four different tools for my online business. Clients book themselves, pay on time, and everything lives in one branded portal — I finally feel like a real studio, not a spreadsheet coach.”
Sarah Mitchell
Online strength coach
Austin, TX
“Booking, messaging, and Stripe payouts in one flow changed how I operate. I spend less time on admin and more time on the gym floor with clients.”
Marcus Chen
Hybrid studio owner · Seattle, WA
“The white-label portal feels premium. I raised my coaching rates and still convert more leads because the experience matches my brand.”
Elena Rodriguez
Nutrition & wellness coach · Miami, FL
“Programs, check-ins, and nutrition notes in one place means I never lose context on a client. My retention jumped once everything was in PrimeCoach.”
Jordan Lee
Performance coach · Denver, CO
Features
Everything you need to coach professionally
From independent coaches to growing studios — replace scattered tools with one premium fitness platform.
Built for real coaching
Your brand up front. Your workflow in one place.
From the first booking to weekly check-ins, PrimeCoach keeps the client experience polished while you stay focused on coaching — not juggling apps.
Smart booking
Let clients book sessions on your schedule with automated reminders and availability rules.
Built-in messaging
Stay connected with real-time chat, push notifications, and a professional client portal.
Nutrition tools
Deliver meal plans, track macros, and give clients guidance without juggling extra apps.
Payments & subscriptions
Collect payments with Stripe, sell packages, and manage recurring coaching plans effortlessly.
Your brand, your way
White-label client portals with your logo, colors, and custom subdomain for every coach.
How it works
Go live in three simple steps
From signup to your first booked session — PrimeCoach keeps the setup simple so you can focus on coaching.
01
Create your coach account
Sign up in minutes, customize your brand, and connect payments when you're ready.
02
Invite your clients
Send branded invites, set up booking rules, and launch your client portal instantly.
03
Deliver and grow
Run sessions, share programs, message clients, and track business growth from one hub.
Pricing
Pricing for coaches and clients
Coaches choose a platform plan by roster size. Clients invited by a coach pay their coach directly — or train independently with self-guided access.
For clients
Self guided Plan
One monthly plan for the full client app without a coach invite. Billed via Stripe on the web.
Self-guided
PrimeCoach Self-guided
Train independently with the full client portal.
$12.99/month
No coach invite required
Subscribe once, then find a coach in the marketplace whenever you want 1-on-1 help. Invited clients do not need this plan.
- Full client portal — workouts, food log, progress, and avatars
- Build your own workouts from the PrimeCoach exercise library
- Browse the coach marketplace for free
- Message coaches and request training when you are ready
- Keep all your data if you later connect with a coach
For coaches
Platform plans
Core PrimeCoach for your business — client limits and growth tools scale with your roster.
Annual billing coming soon.
Pro
PrimeCoach Pro
Everything you need to run your coaching business.
$39.99/month
Up to 5 active clients
For independent coaches starting or managing a smaller client base.
- Up to 5 active clients
- Client management
- Workout programming
- Nutrition tracking
- Habit tracking
- Progress tracking
- Booking and calendar
- Messaging and community
- + 6 more included
Scale
PrimeCoach Scale
Built for coaches ready to grow.
$79.99/month
Up to 20 active clients
For established coaches growing their client business.
- Up to 20 active clients
- Everything in Pro
- Advanced business analytics
- Expanded automations
- Advanced customization
- Growth tools
- Priority support
Studio
PrimeCoach Studio
For coaching teams, gyms, and studios.
$129.99/month
Unlimited active clients
For gyms, studios, teams, and coaching businesses.
- Unlimited active clients
- Everything in Scale
- Multiple coaches (Coming soon)
- Staff permissions (Coming soon)
- Studio-level business controls
- Advanced branding
- Advanced reporting
- Priority support
One active coaching client can cover months of PrimeCoach. Your platform subscription is separate from the payments clients make for your coaching services.
Compare plans
See what's included across Pro, Scale, and Studio.
Pro
- Active client limit
- Up to 5
- Client management
- Included
- Workout programming
- Included
- Nutrition tools
- Included
- Habit tracking
- Included
- Progress tracking
- Included
- Booking and calendar
- Included
- Payments and subscriptions
- Included
- Messaging
- Included
- Community
- Included
- Forms and waivers
- Included
- Coach storefront
- Included
- AI Assistant
- Included
- Wearable integrations
- Included
- Business analytics
- Basic
- Automations
- Not included
- Team members
- Not included
- Advanced branding
- Not included
- Priority support
- Not included
Scale
Most popular
- Active client limit
- Up to 20
- Client management
- Included
- Workout programming
- Included
- Nutrition tools
- Included
- Habit tracking
- Included
- Progress tracking
- Included
- Booking and calendar
- Included
- Payments and subscriptions
- Included
- Messaging
- Included
- Community
- Included
- Forms and waivers
- Included
- Coach storefront
- Included
- AI Assistant
- Included
- Wearable integrations
- Included
- Business analytics
- Advanced
- Automations
- Advanced
- Team members
- Not included
- Advanced branding
- Not included
- Priority support
- Included
Studio
- Active client limit
- Unlimited
- Client management
- Included
- Workout programming
- Included
- Nutrition tools
- Included
- Habit tracking
- Included
- Progress tracking
- Included
- Booking and calendar
- Included
- Payments and subscriptions
- Included
- Messaging
- Included
- Community
- Included
- Forms and waivers
- Included
- Coach storefront
- Included
- AI Assistant
- Included
- Wearable integrations
- Included
- Business analytics
- Advanced
- Automations
- Advanced
- Team members
- Coming soon
- Advanced branding
- Included
- Priority support
- Included
Client payments through Stripe Connect are separate from your PrimeCoach platform subscription. Clients invited by a coach do not pay an additional PrimeCoach fee.
FAQ
Frequently asked questions
Pro is for independent coaches managing up to 5 active clients. Scale supports up to 20 active clients with advanced analytics, automations, and priority support. Studio offers unlimited active clients plus advanced branding and studio-level controls.
Ready to elevate your coaching business?
Join coaches who run their entire business on PrimeCoach — from first booking to long-term client success.
View plans